If you don’t know how your site architecture appears to search engines you may be squandering your site’s “link juice.” covers three examples of websites (small website, blog, & e-commerce) as case studies for site architecture. Discover how to establish a strong taxonomy to help your most important pages rank well and how to prevent your least important pages from draining your site’s search potential.

*How site architecture differs from search architecture
*Where to draw the line between usability and SEO
*Different SEO practices for blogs
*Why tag clouds significantly complicate SEO
*How and where to link your top products

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